First Apple iPhone 4S Music Video "Cellophane Sky" by The Turnback Goes Viral

New York, NY (PRWEB) October 25, 2011

Band: The Turnback (check). Location: Webster Hall (check). Bollywood Dancers (check). Apple's newest iPhone 4S...

On October 14, 2011, Todd Giglio received two of the highly anticipated iPhone 4S. He and his band mates in The Turnback knew what they wanted to do: make the very first music video with the phones' impressive cameras. They had already chosen a song from their album, "Cellophane Sky", and outlined the shooting. Then they swooped into Webster Hall with a phalanx of Bollywood and nightclub dancers, and lead actress/dancer Natalya Rose of the Trans-Siberian Orchestra. After a necessarily efficient shoot and a marathon editing session, the video was uploaded on YouTube a few days after receiving the phones. They made it; "Cellophane Sky" was first. Apple evangelists and techogeeks were some of the first to catch on because of the iPhone cachet, but the magic exponents of viral video have started to take effect, and they are getting thousands of new views per hour.

This is a good break for the band because it fits in so well with what they've done. Many musicians talk about what happens when a band tries to get noticed over the years (growing up and growing older), but Todd Giglio (with college friend and brother-in-law Christopher Springer) wrote those concerns into a feature film, Drawing with Chalk, for which the album, Drawn in Chalk, is the soundtrack and the source of the single "Cellophane Sky." The film garnered a number of festival honors, and the CD stands on its own as a well-received power-pop/rock album that has had an opening round of solid reviews. With the success of the (first) iPhone 4S video, will more attention come to The Turnback? They have an upcoming performance on November 4 as part of the International Pop Overthrow Festival. A European tour may be taking shape for spring 2012. The Turnback seems to have some more "firsts" coming up.

The album: Drawn in Chalk http://itunes.apple.com/us/album/drawn-in-chalk/id430404529

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Switch Video and the 2011 Profit HOT 50

Collingwood, ON (PRWEB) September 04, 2011

Switch Video is ranked #16 in the 12th annual PROFIT HOT 50 Ranking. We are proud and delighted to be in the company of so many great young companies from across Canada.

The PROFIT HOT 50 is the definitive ranking of Canadas Top New Growth Companies. Published in the October issue of PROFIT: Your Guide to Business Success magazine and online at PROFITguide.com, the PROFIT HOT 50 ranks young firms by two-year revenue growth.

Switch Video is one of the web industrys largest video production companies. They employ 25+ people and produce more than 200 simple explainer videos to help big and small companies simplify their product offerings through easy-to-watch, easier-to-understand videos in various languages. Switch has produced videos for a wide range of clients from small businesses to Fortune 1000 enterprises. Some of these clients include: Hewlett-Packard, Shaw Media, Microsoft, The United Nations, and Brown-Forman.

Switch Video, and all PROFIT HOT 50 companies, exhibit all the traits that underpin business success, says PROFIT editor Ian Portsmouth. With good products, persistent and focused leaders and motivated teams, Canadas Top New Growth Companies have achieved enviable growth rates despite a shaky economy.

The production of explainer videos is a new and rapidly growing industry. Websites have about eight seconds to capture the attention of a visitor, says Andrew Angus, Founder and President of Switch Video. Most people leave a website before they have read a single word. Explainer videos change that.

Switch Video is located two hours north of Toronto in Collingwood. By starting in a small town we had to set our sights further afield to the global market. Approximately 90% of Switchs revenue comes from customers located in the United States. Our desire to build in a small town and sell to the world is why were on the PROFIT HOT 50 list today.

About PROFIT Magazine: PROFIT: Your Guide to Business Success is Canadas preeminent publication dedicated to the management issues and opportunities facing small and mid-sized businesses. For 29 years, Canadian entrepreneurs and senior managers across a vast array of economic sectors have remained loyal to PROFIT because its a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change. Visit PROFIT online at http://www.PROFITguide.com.

Contact: Claire Reyes

claire.reyes(at)switchvideo(dot)com

(888) 501-3105 x716

http://www.switchvideo.com

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BDlot Video Converter R.I.P. Steve Jobs Edition - Best Prayer from LotSoft

Chengdu, Sichuan (PRWEB) October 13, 2011

The world has lost a visionary! To remind people what a brilliant life transformed by this giant, LotSoft, a promising software developer, has announced its BDlot Video Converter R.I.P. Steve Jobs Edition as its humble prayer. This is world widely the only nonprofit software designed as heartfelt condolence.

No words can adequately express our sadness at Steves death. All LotSoft can do is bringing about BDlot Video Converter R.I.P. Steve Jobs Special Edition as our heartfelt condolence, said Alex Lee, CEO at LotSoft, We hope our humble prayer would remind the world what a greatest treasure has gone.

Visit LotSoft Facebook to send best prayers: http://www.facebook.com/LotSoft

How does HE Change the World (Quote from President Barack Obama): By building one of the planets most successful companies from his garage, he exemplified the spirit of American ingenuity. By making computers personal and putting the internet in our pockets, he made the information revolution not only accessible, but intuitive and fun. And by turning his talents to storytelling, he has brought joy to millions of children and grownups alike.

Alex Lee, CEO at LotSoft, continues: In the memory of our visionary and creative genius, we redesigned our BDlot Video Converter and empower it to help people play and watch all SD / HD videos upon Apple iDevices, like iPhone 4, iPad, iPod touch (The most successful gadget products ever).

Download this program at: http://www.facebook.com/LotSoft?sk=app_208195102528120

Nonprofit and Open to All: as a memento on users desktop, BDlot Video Converter R.I.P. Steve Jobs Special Edition is thoroughly free, nonprofit and does not require any registering info. More detailed information about this program can be found at: http://www.bdlot.com/

About LotSoft:

LotSoft, (http://www.bdlot.com/ ) a leading multimedia software provider, specialized on Blu-ray/DVD/Video conversion and backup solution since the foundation in 2006. The company has delivered its professional and innovative applications to more than 8,000,000 satisfied customers all over the world, especially, in USA, Canada, United Kingdom, Australia, Germany, France, Italy, Spain, etc.

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Tanya Stephens New Video World Premiere this Friday

Kingston, Jamaica (PRWEB) July 16, 2011

With the anticipation rapidly mounting for the official release of the film Ghetta Life, more excitement has been added to the mix with the release of the official music video for the Tanya Stephens title track. The music video is scheduled for premiere on TVJs Entertainment Report (ER) this Friday (July 16).

The film has been generating its own share of praises and awards for the high production value, captivating storyline and compelling visuals. The same buzz associated with the film is expected for the title track accompanying music video.

The first major ingredient is Tanya Stephens at her soulful and melodic best, performing potent lyrics to an equally potent rhythm. It was only fitting that the visuals to accompany this music video match the quality, theme and imagery created by the tune.

Guinness partnered with the Ghetta Life crew to put together the music video. Gary Dixon, Brand Manager for Guinness said that, the aim was to partner with Ghetta Life and Tanya Stephens, who both align with Guinness vision of reaching for greatness. Guinness also enjoys product placement in the feature film.

The music video was shot by acclaimed director of Ghetta Life, Chris Browne, who injected his signature brand of talent into the video for the movies soundtrack. By his own admission, he had to match the video with the high standard of both the film and its title track.

Once we had a rough cut of the film Tanya came and saw it and wrote Get a Life specifically for it. The song is powerful in its lyrics and message and became the anthem for the film. It was important to us to do a video with Tanya that showcased not only Tanya but the theme of the film as well, he explains.

As Browne continues, the preference was for simplicity and symbolism above extravagance, since the films issues and themes are already complex.

In the end I opted for a simple performance piece of Tanya singing the song intercut with a scenes of the film which best illustrates the song. It's a slow song, so I wanted long takes of Tanya singing but with movemen. I also wanted an urban setting and so I choose to shoot in the Grants Pen gully which is straight but lined on either side with rusty zinc.

Brown also used technical skill to boost the visual creativity of the music video. I also used a steadicam from the back of a moving vehicle as Tanya walked behind us. I choose to shoot it in slow motion and speeded up the song to match in editing. The sync worked out nicely. We coloured each segment differently and added flare effect, he explains.

Browne asserts that based on how the music video was shot, the film will be able to stand out as an individual music video even though it represents the film, and this will be appreciated by overseas audiences.Tanyas song not only represents the film but it stands along as a song in its own right. For now, the song will present the film to the wider music audience, not only in Jamaica but to the diaspora abroad.

Ghetta Life was co-produced by Natalie Thompson and its impressive cast includes Carl Davis Teddy Price, Karen Robinson among others. It is set against the backdrop of Kingstons inner-city, and explores one boys attempt to achieve boxing glory, despite the political divide that threatens to tear his community and country apart. His journey takes him on a path that will force him to defy his family and his community and the result will either destroy him or bring his community together.

Tanya Stephens Getta Life vidoe world premieres on Friday, July 15. The video will be available on the films yputube page : http://youbtube.com/GhettaLife. Ghetta Life the movie opens in theatres islandwide on Friday, July 29.

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