With the anticipation rapidly mounting for the official release of the film Ghetta Life, more excitement has been added to the mix with the release of the official music video for the Tanya Stephens title track. The music video is scheduled for premiere on TVJs Entertainment Report (ER) this Friday (July 16).
The film has been generating its own share of praises and awards for the high production value, captivating storyline and compelling visuals. The same buzz associated with the film is expected for the title track accompanying music video.
The first major ingredient is Tanya Stephens at her soulful and melodic best, performing potent lyrics to an equally potent rhythm. It was only fitting that the visuals to accompany this music video match the quality, theme and imagery created by the tune.
Guinness partnered with the Ghetta Life crew to put together the music video. Gary Dixon, Brand Manager for Guinness said that, the aim was to partner with Ghetta Life and Tanya Stephens, who both align with Guinness vision of reaching for greatness. Guinness also enjoys product placement in the feature film.
The music video was shot by acclaimed director of Ghetta Life, Chris Browne, who injected his signature brand of talent into the video for the movies soundtrack. By his own admission, he had to match the video with the high standard of both the film and its title track.
Once we had a rough cut of the film Tanya came and saw it and wrote Get a Life specifically for it. The song is powerful in its lyrics and message and became the anthem for the film. It was important to us to do a video with Tanya that showcased not only Tanya but the theme of the film as well, he explains.
As Browne continues, the preference was for simplicity and symbolism above extravagance, since the films issues and themes are already complex.
In the end I opted for a simple performance piece of Tanya singing the song intercut with a scenes of the film which best illustrates the song. It's a slow song, so I wanted long takes of Tanya singing but with movemen. I also wanted an urban setting and so I choose to shoot in the Grants Pen gully which is straight but lined on either side with rusty zinc.
Brown also used technical skill to boost the visual creativity of the music video. I also used a steadicam from the back of a moving vehicle as Tanya walked behind us. I choose to shoot it in slow motion and speeded up the song to match in editing. The sync worked out nicely. We coloured each segment differently and added flare effect, he explains.
Browne asserts that based on how the music video was shot, the film will be able to stand out as an individual music video even though it represents the film, and this will be appreciated by overseas audiences.Tanyas song not only represents the film but it stands along as a song in its own right. For now, the song will present the film to the wider music audience, not only in Jamaica but to the diaspora abroad.
Ghetta Life was co-produced by Natalie Thompson and its impressive cast includes Carl Davis Teddy Price, Karen Robinson among others. It is set against the backdrop of Kingstons inner-city, and explores one boys attempt to achieve boxing glory, despite the political divide that threatens to tear his community and country apart. His journey takes him on a path that will force him to defy his family and his community and the result will either destroy him or bring his community together.
Tanya Stephens Getta Life vidoe world premieres on Friday, July 15. The video will be available on the films yputube page : http://youbtube.com/GhettaLife. Ghetta Life the movie opens in theatres islandwide on Friday, July 29.
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